Who We Are
We are a fully integrated public relations and marketing communication agency with a passion for building companies and brands.
We are a diverse group of collaborators – writers, designers, publicists, digital media makers, strategists, photographers – who work closely with our clients to create and execute unique, effective communications programs.
We are storytellers and data-driven problem solvers. We believe in the power and synergy of teamwork.
We are generators of new ideas, innovative strategies and measurable results.
Excellence is not a random event. It is a habit. We are what we repeatedly do.
Scott Busby | President & Founder
Writer | Strategist | Advisor | Advocate
Scott has been an active writer and a leader in the communications field for 30 years. His varied background as vice president at a major PR agency, professional journalist and produced screenwriter – a rare combination among publicists – provides him with unique insight into the business and an extensive network of relationships with which he effectively advocates for his clients.
He created the Busby Group in 2005 with the expressed purpose of working with business and creative thought leaders – CEOs, authors, technologists, philanthropists, artists and innovators — to define (or redefine) their brands, grow their businesses, build their reputations and impact social change.
Previously, Scott served as vice president and practice leader at CarryOn Communication in Los Angeles, where he focused on the entertainment industry and tech start-ups. He worked as senior associate for Outdoor Media, Inc., a PR and media consulting firm in Washington, D.C. specializing in environmental and conservation issues. He also worked for the Paul Spindler Company, an L.A.-based agency known for business and investor relations.
As a screenwriter and producer, Scott has been involved with film and television productions all over the world for such companies as Miramax, MGM/UA, Columbia Pictures, Carnival Films (U.K.), ZDF (Germany) and South Pacific Pictures (Australia/New Zealand). He has four produced films to his credit and has contributed to numerous creative and corporate videos. Best known among his films are Texas Rangers and The Sinking of the Rainbow Warrior.
As a journalist, he has written for many publications over the years: Los Angeles Times, Dallas Morning News, Entertainment Weekly, L.A. Weekly, Los Angeles Magazine, The Washingtonian and Texas Monthly.
Scott grew up in a political family in Austin, Texas, and Washington D.C. His father, Horace W. Busby, was a long-time advisor and speechwriter to Lyndon B. Johnson. In 2003, three years after his father’s death, Scott found and edited a “lost” manuscript written by his father that chronicled his 20-year relationship with LBJ. The book, The Thirty First of March, was published to critical acclaim in 2004 by Farrar, Straus & Giroux. It is being republished in 2023 by the University of Texas Press and the Briscoe Center for American History.
Scott received his Bachelor’s Degree in Journalism from the University of Texas at Austin and is a member of the Writers Guild of America, West.
What We Do
Our marketing communication team brings decades of strategic and creative agency experience into play for our clients. We work with start-ups, small and mid-size businesses, corporations, CEOS, entrepreneurs, nonprofits, authors, artists and thought leaders. We tailor our campaigns, programs and services to each individual client’s needs and goals.
Another core area of strength is content creation – developing, designing, distributing and promoting unique omnichannel branded assets that help generate leads, build trust with target audiences and establish expertise.
While our home base is Los Angeles, we have colleagues in Brooklyn, Texas, Washington DC and elsewhere around the country to assist with our national, regional and local campaigns.
Brand Strategy
& Architecture
PR/Media & Influencer
Relations
Social Media Marketing
& Rapid Growth
Website Design
& Development
Digital & Print
Advertising
Photography, Videography
& Content Creation
Graphic, Digital,
& Motion Design
Storytelling, Writing
& Presentations
Reputation Building
& Thought Leadership
Testimonials
"The Busby Group brought our firm into the 21st Century with new and effective branding, website, social marketing and video messaging. Creative Director, Holly Peters, and her team were wonderfully talented and efficient. Scott Busby was responsive, committed and proved to be among the few exceptional strategists that I have known in the PR/Marketing realm. He was subsequently appointed to our Advisory Board. I'm pleased and proud to endorse The Busby Group."
Dennis Duitch
CEO, Duitch Consulting Group
"Scott Busby is a class act. He and his team attached the college market with fervor, like a dog on a bone, way exceeding my expectations. he has a savvy for hitting the local media and college campuses with military precision."
HeathCliff Rothman
President | Founder, FYI-Film Your Issue, Everyone Matters and Shine Your Light
"Thank you Busby Group for all of your support and efforts in raising awareness of our organization and bringing the stories of our amazing kids to light. You are all incredibly talented and I enjoyed our time working together."
Ana Campos
President & CEO, Afterschool All-Stars, LA
"I cannot speak highly enough of The Busby Group. As a new author, I was unknown in the literary world, but Scott Busby and his creative team changed that in a hurry. They wrote superb press releases and produced some amazing videos, got my book reviewed by more than a dozen quality reviewers, super-charged my social media presence, set up key TV and radio appearances, arranged interviews for me with top-tier publications and newspapers, and put together an awesome and successful six-city, West Coast Book Tour. These guys are your secret weapon in the literary world of today."
Brandon Christopher
Author, The Job Pirate
"Working with Scott Busby and all the team members at The Busby Group has made the loathsome task of self-promotion not only palatable, but downright fun. Scott’s expertise is matched only by his grace and ease. He -- along with his cohorts, Holly Peters and Jian Huang – are consummate professionals, never overpromising, while consistently overdelivering."
Carla Malden
Author, My Two and Only, Shine Until Tomorrow and Search Heartache
"The Busby Group did a phenomenal job promoting our niche land development business. They worked tirelessly, and in only one month we were interviewed on the cover of the Los Angeles Business Journal. We are seeing a significant inflow of prospective property leads due to the Busby team’s efforts."
Matt Winefield
MS, MBA, PE Winefield & Associates, Inc.
"The Busby Group has done far more for me than merely getting press releases and plant stories in the trades. In short order they have helped me build a platform from which I can voice ideas and opinions I wish to express more than 'press agents', they have been agents and partners in my career."
John Ridley
Oscar-Winning Screenwriter | Author | Political Commentator
Featured Projects
Paleo Human Mysteries
We shot and produced this exciting, well-researched, four-part docuseries with award-winning PhD geologist / author Neil Bockoven. It delves deep into the world of our ancient ancestors and recent scientific discoveries in archeology and genetics. We've also run national PR / Marketing campaigns for Neil's two bestselling historical fiction novels - Moctu and the Mammoth People and The People Eaters.
Picasso in the Desert
Heather James Fine Art first engaged us in 2009 to promote the largest exhibition of Picasso's works in the history of Southern California at its elegant gallery in Palm Desert, CA. Since then, they've brought us back three times to market and drive traffic to exhibitions of major artists and sculptors at several of their 14 gallery locations, including New York City, San Francisco, London and Jackson Hole WY.
Shine Until Tomorrow
Author Carla Malden grew up in the benevolent shadow of her Oscar-winning father, actor Karl Malden, but during the last two decades she has established herself as a gifted memorist and novelist. We've orchestrated national campaigns for her two of most recent novels, including Shine Until Tomorrow - a time-travel tale that takes a troubled teenager from present-day San Francisco back to the "Summer of Love" in 1967.
Eyes on the Prize
When Oscar-winning scribe John Ridley first came to us, he was already an A-list screenwriter and budding media personality. John challenged us to create a publicity campaign to move him up the media ladder as a national political commentator. We secured an Op-Ed piece in the Los Angeles Times and a first-person essay in Time Magazine. That cascaded into CNN, The New York Times, AP, Fox, and Real Time with Bill Maher.
Texas Technologist
Information technology leader and former Accenture executive Brad Englert turned to us to reinvent himself after he retired from three decades of providing strategic IT solutions to clients ranging from complex public institutions like UT Austin to Fortune 500 companies. We created a new brand, advisory company, and robust social media presence for Brad, who continues to thrive in what he calls the “Ideosphere.”
W Hotel - Grand Opening
We joined forces with Dianna Wong, the internationally renowned architect and interior designer of luxury hotels and resorts, for the grand opening of the W Hotel in Washington D.C., two blocks from The White House. Her elegant, fanciful interiors were the talk of the town and earned more than 25 features and profiles, iincluding in The Wall Street Journal, Washington Post, Harper’s Bazaar, Robb Report and Hinge.
Mystery Man (x 33)
Bestselling mystery writer Archer Major has produced 33 Joe Gunther detective novels - one per year since 1988, like clockwork. We were lucky to handle #30, titled Trace, which still haunts our dreams. The New York Times calls Archer “the bossman on procedures” and “one of the most sophisticated stylists in the genre." He's also a death investigator for Vermont's Chief Medical Examiner and a former detective and EMT.
Kid Power - After-School All-Stars
Founded in 2002 by Governor Arnold Schwarzenegger, After-School All-Stars – Los Angeles is the premier, K-12, after-school program serving kids with the greatest needs and fewest resources in the country. It provides healthy, safe environments and tutoring and learning activities after school. ASAS-LA serves more than 14,000 students annually at 52 school sites throughout Los Angeles County.
TAKE THE FIRST STEP
Let's talk about the possibilities.
scottb@thebusbygroup.com
310.439.9400