Enabling People with Autism and Other Developmental Disabilities to Live Fulfilling Lives
What We Did:
Public & Media Relations, Social Media & Marketing, Videography & Photography, Fundraising & Events, Graphic Design
Jay Nolan Community Services was founded in 1975 by a small group of parents who were concerned about what would happen to their autistic children as they – the parents – grew older and passed away. Since that humble beginning, JNCS has grown into California’s largest provider of support services for individuals with Autism Spectrum Disorder and other developmental disabilities. When a funding crisis appeared on the horizon during the recession, JNCS turned to The Busby Group to help increase media and public awareness of their services and training center, to bring them “into the 21st Century” with social media and videos and expand their donor base, and to provide leverage in their budget negotiations with the state legislature.
The Busby Group responded with an across-the-board effort to update and improve JNCS’ website and social media presence. We launched a national and regional PR campaign focused on building the reputation of JNCS’ Training & Resource Center and driving traffic to a monthly series of training webinars. We also created an 8-minute informational video that told the story of JNCS, using the voices and experiences of autistic clients, family members and JNCS support personnel. In addition, we produced a series of Public Service Announcement videos – in English and Spanish – referencing the budget crisis and making direct appeals for donations. The Busby Group also ran media relations and outreach for a unique JNCS fund-raising event – four open water swimmers attempting to set a world record by completing an unprecedented 4X continuous relay between Long Beach and Catalina Island.
The combined impact of The Busby Group’s multi-faceted campaign produced the desired results, significantly boosting media coverage of the non-profit and its services, pumping up webinar participation and increasing the flow of donations, especially via mGive off the widely played PSAs. Our videos and new collateral material were used in presentations to state legislators, who ultimately in the end decided not to cut funding for JNCS. We also garnered significant local coverage for the athletes who made the arduous 22-mile Catalina swim for JNCS and its people, including Los Angeles Times, LA Weekly and all the major network affiliate TV stations in Los Angeles.