Gray Area Foundation for the Arts (GAFFTA)

Where Art, Data, Design, Music and Social Technology Meet

What We Did:
Public & Media Relations, Social Media & Marketing, Fundraising & Events, Graphic Design, Communication Strategy

Challenge

The Busby Group was honored to be chosen to launch Gray Area Foundation for the Arts (GAFFTA) in San Francisco, the first non-profit in the country devoted exclusively to building an appreciation for and participation in digital culture, and to applying art and technology to create positive social impact through education, civic engagement and public programs. The leadership of this unique organization hired us to raise media and public awareness of their mission, drive traffic to their website and creative programs, engage and encourage local artists and technologists to get involved, and move the needle on sponsorships and donations.

Campaign

To achieve these goals, The Busby Group unleashed a torrent of press releases and media alerts regionally and nationally to awaken the media and the region’s vast Millennial and GenX populations to the promise of GAFFTA. Our specialists worked in close coordination with the non-profit’s exceptional social media team, leveraging a powerful series of sponsored tweets and FB boosted posts and page promotions to draw people into the new, 5,000-square-foot facility in the Tenderloin district. We focused on expanding enrollment and participation in a variety of “social artwork” projects, exhibitions, digital fund-raising tool workshops, seminars, hackathons and certification classes via GAFFTA’s Creative Technology Studies education program. We also researched and targeted potential donors and like-minded organizations in the Bay Area and beyond, creating visually striking collateral materials with powerful messaging to use during the campaign.

Results

The burgeoning digital arts community in San Francisco and the Bay Area responded, signing up in droves for GAFFTA’s programs and/or just hanging out and creating new cross-disciplinary experiments designed to benefit cities, neighborhoods, urban planners and service organizations. Individual donations jumped – as did government grants – due in part to our PR and social media efforts. An unprecedented, 21st Century, digital arts non-profit was born and continues to thrive.

Gray Area Foundation for the Arts (GAFFTA)
Gray Area Foundation for the Arts (GAFFTA)
Gray Area Foundation for the Arts (GAFFTA)
Gray Area Foundation for the Arts (GAFFTA)
Gray Area Foundation for the Arts (GAFFTA)