Duitch Consulting Group
What We Did:
Branding, Marketing Strategy, Website, Videography & Photography, Digital Advertising, Graphic Design
Dennis Duitch of Duitch Consulting Group (DCG) – a leading business management and advisory firm in Los Angeles – recognized the need to modernize and upgrade his branding, web presence and marketing capabilities in order to remain competitive in today’s business environment, so he hired The Busby Group to do a total “make-over.” The greatest challenge for our creative team was to capture Dennis’ dynamic personality and to do justice to his multiple areas of business expertise and diverse array of services and capabilities.
Scope of Work
We started by focusing on who Dennis is – a well-known business management and tax expert who founded one of Southern California’s largest independent CPA/Business Management practices and has helped hundreds of business owners and executives define and achieve their professional goals. He and his team have served entrepreneurs launching new businesses, C-level leadership of successful or troubled companies, high-income/high-wealth celebrities, individuals and families, directors and advisory boards, and not-for-profit organizations. Dennis also is an experienced and articulate public speaker, so we agreed that the most effective way to get his brand and messaging out to prospective clients was to let Dennis deliver the goods himself.
With that strategy in mind, The Busby Group created an energetic new brand for Dennis and a visually striking new website to be his platform. On the site we streamlined and clarified his messaging and list of services. We built a calendar for his speaking engagements and archived his weekly newsletters, white papers and articles. We also featured new photography that shows Dennis in action – speaking to business groups, advising clients, teaching students – and a compelling new video in which Dennis explains his business philosophy and keys to success in his own words. All of the above has reinvigorated Duitch Consulting Group and increased business. We’re happy that Dennis recently came back to us to help him pursue new business among start-ups and investors at the annual Silicon Beach Festival in 2015. Our digital ad campaign in the Los Angeles Times and new marketing material targeting start-ups have already produced results for DCG.
“The Busby Group brought our firm into the 21st Century with new & effective branding, website, social marketing and video messaging. Creative Director Holly Peters and her team were wonderfully talented and efficient. Scott Busby was responsive, committed and proved to be among the few exceptional strategists that I have known in the PR/Marketing realm. He was subsequently appointed to our Advisory Board. I’m pleased and proud to endorse The Busby Group.”
- Dennis Duitch